Rex Industrial Equipment has been successfully manufacturing it’s products in New Zealand for over 70 years. We’re now the number one industrial equipment supplier in the country with 5 branches and over 40 agents nationwide.
As a ‘dedicated quality company’ our goal has always been to offer customers the highest level of satisfaction through service and product excellence. A New Zealand owned and operated family business, the focus has always been about the customers and the people in the business. Our team of employees is our most important asset and we pride ourselves on the low staff turn-over – around half of our staff have been with us for more than 15 years, some for over 20.
Around 60% of the products and equipment which we supply are manufactured in New Zealand, with the balance being ‘quality imports’ from Australia, Japan, China and North America. Rex markets its products largely ‘business-to-business’, though selling directly allows us to supply anyone via our showrooms, distributors and the website – from huge corporations down to individuals with a requirement for these products. It’s never been about being the cheapest but providing a balance of good service, good quality at a reasonable price.
The in-house design and manufacturing capability, use of top-quality raw materials and our quality-control system allows us to guarantee our entire range for 12-months against faulty materials and workmanship.
A Family Business Philosophy Prevails
There is an inimitable and special alchemy in the mix with a family owned company. Like the DNA of its owners, the blueprint of the business is completely distinct, and when it inherits the founders’ characteristics of resilience, hard-work, integrity and efficiency, it stands to mature into a competitive entity.
Offering equitable price points for its services, rather than chasing unrealistic, unsustainable bottom-of-the-barrel prices, has resulted in Rex being able to continually innovate with the corollary of this position being great products. A comprehensive range of wheels, castors, conveyors and trolleys are supplied to a nationwide network of business clients through four branches located throughout New Zealand.
Unequivocally, it has always been about the people in our business and our customers. We don’t purport to be the cheapest; for us it is about striking a competitive balance between excellent customer service, cost and quality. We don’t compromise on any of these propositions and we never will,” CEO Peter Blackett explains.
“We are very committed to looking after our staff and bringing them on the journey with us. We have exceptionally talented and committed staff members, with about 50 percent of them who have been with us over 15 years, and some more than 25. We’re proud of our low staff turnover and consider it a testament to the culture we have created.